In this episode of “The Chris Voss Show,” host Chris Voss engages in an insightful discussion with Herb Cogliano, an international executive business coach and expert in scaling businesses. Herb shares vital strategies on how to elevate growth companies by instilling a sense of purpose through profit, fostering accountability, and driving flawless execution. Through his journey from an entrepreneurial family background to his current role, Herb explains how he supports business owners and leadership teams in achieving a higher valuation and reducing workplace drama.
Herb offers detailed methodologies on overcoming the substantial barriers that business owners face while scaling up, particularly the challenges of leadership, sales and marketing, and innovating within rapidly changing market dynamics. Central to this discussion is the concept of building a high-value business with clear metrics for success, transparent accountability, and an active leadership role. Utilizing his experience and insights, he articulates how businesses can adapt to innovation, refine their market positions, and enhance cash flow to secure growth funding.